“We believe there will be a big payback with reduced churn, more stickiness, and better satisfaction.”

Excerpt from comments made this week by Comcast CEO Brian Roberts at a Goldman Sachs investor conference regarding the company’s intention to launch its wireless service by mid-2017. Comcast intends to market the service inside its existing footprint and is interested in “upselling customers to a bigger bundle of services” according to Roberts. Charter Communications CEO Tom Rutledge also indicated that his company would be expanding into the wireless marketplace in a Goldman Sachs conference, but was not as specific with rollout dates etc.